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Current as of
Feb 7, 2025

Cookie Policy & Subprocessors

We use some cookies to help improve your experience on this website. Here’s some more info about what cookies we use and how they are used.

SupportMagic believes in transparency about collection and use of data. This policy provides information about how and when SupportMagic uses cookies for these purposes. Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy, which also includes additional details about the collection and use of information at SupportMagic.

1. What Are Cookies?

Cookies are small text files sent by us to your computer or mobile device, which enable SupportMagic features and functionality. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

2. Types of Cookies We Use

SupportMagic uses cookies and similar technologies like single-pixel gifs and web beacons. SupportMagic uses both session-based and persistent cookies. SupportMagic sets and accesses cookies on the domains operated by SupportMagic and its corporate affiliates (collectively, the “Sites”). In addition, SupportMagic uses third party cookies, like Google Analytics.

3. How We Use Cookies

Some cookies are associated with your account and personal information to remember that you are logged in and which workspaces you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that is consistent with your settings. Cookies also make your interactions faster and more secure. Checkout our cookie tables below to learn more.

Categories of use

  • Authentication: If you're signed into the Services, cookies help SupportMagic show you the right information and personalize your experience.
  • Security: SupportMagic uses cookies to enable and support security features, and to help detect malicious activity.
  • Preferences, features, and services: Cookies denote which language you prefer and what your communications preferences are. They can help fill out forms on our Sites more easily. They also provide you with features, insights, and customized content.
  • Marketing: SupportMagic may use cookies to help deliver marketing campaigns and track their performance (e.g., a user visited SupportMagic.ai and then made a purchase). Similarly, SupportMagic’s partners may use cookies to provide us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies.
  • Performance, Analytics, and Research: Cookies help SupportMagic learn how well the Sites and Services perform. SupportMagic also uses cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our Sites and Services from different devices, such as your work computer or your mobile device.

4. Third-Party Cookies

You can find a list of the third-party cookies that SupportMagic uses on our sites along with other relevant information in the cookie tables. SupportMagic does its best to keep this table updated, but please note that the number and names of cookies, pixels, and other technologies may change from time to time.

5. Advertising Cookies

Cookies and other ad technology such as beacons, pixels, and tags help SupportMagic market more effectively to users that may be interested in the Services. They also help with aggregated auditing, research, and reporting.

6. Cookie Settings & Removal

You have the option to disable and delete cookies that may not be necessary for the basic functionality of our website. Please note, blocking categories may impact your experience on our website. You may access the Cookie Manager at any time in the footer of our website, or click on the link below:

Manage Cookies

7. Do Not Track Signals

The Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to the Sites or Services, and SupportMagic does not alter any data collection and use practices upon receipt of such a signal.

8. Cookie Tables

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but that will cause some parts of the site to not work. These cookies do not store any personally identifiable information.

Cookie Subgroup Cookies Cookie Type
app.supportmagic.ai __stripe_mid Third party (Stripe)
app.supportmagic.ai __stripe_sid Third party (Stripe)

Performance Cookies

These cookies (SupportMagic uses Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

To view an overview of the privacy of your Google Analytics cookies please go here:  https://support.google.com/analytics/answer/6004245.

You may install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Cookie Subgroup Cookies Cookie Type
.supportmagic.ai _ga Third party (Google Analytics)
.supportmagic.ai ajs_anonymous_id Third party (Google Analytics)
.supportmagic.ai ajs_user_id Third party (Google Analytics)

Marketing Cookies

We also use a marketing database management program that deploys a cookie when a user interacts with marketing communications, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, how you arrived at our website, and your purchases from SupportMagic. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties find their way into this “Marketing” category, but SupportMagic does not always have control over those cookies and does not share personal data with those third parties.

Cookie Subgroup Cookies Cookie Type
.supportmagic.ai _ga Third party (Google Analytics)
.supportmagic.ai _fb Third party (Facebook)

Third-Party Cookies

In addition to first-party cookies, third-party services integrated into SupportMagic set their own cookies. These cookies are controlled by their respective providers. This includes Stripe (payment processing) and Paragon (embedded integrations & OAuth for third-party apps).

Cookie Subgroup Cookies Cookie Type
connect.useparagon.com gtm_referrer Third party (Paragon)
connect.useparagon.com __hssrc Third party (Paragon)
connect.useparagon.com __hstc Third party (Paragon)
connect.useparagon.com _clck Third party (Paragon)
connect.useparagon.com _conv_r Third party (Paragon)
connect.useparagon.com _conv_v Third party (Paragon)
connect.useparagon.com _fbp Third party (Paragon)
connect.useparagon.com _ga Third party (Paragon)
connect.useparagon.com _gcl_au Third party (Paragon)
connect.useparagon.com _gid Third party (Paragon)
connect.useparagon.com _rdt_uuid Third party (Paragon)
connect.useparagon.com ajs_anonymous_id Third party (Paragon)
connect.useparagon.com ajs_group_id Third party (Paragon)
connect.useparagon.com ajs_user_id Third party (Paragon)
connect.useparagon.com cb_anonymous_id Third party (Paragon)
connect.useparagon.com cb_group_id Third party (Paragon)
connect.useparagon.com cb_user_id Third party (Paragon)
connect.useparagon.com hubspotutk Third party (Paragon)
connect.useparagon.com intercom-device-id Third party (Paragon)
connect.useparagon.com intercom-session Third party (Paragon)
connect.useparagon.com ko_id Third party (Paragon)
js.stripe.com cid Third party (Stripe)
js.stripe.com _ga Third party (Stripe)
js.stripe.com http Third party (Stripe)
m.stripe.network __stripe_mid Third party (Stripe)

For more information, refer to their respective cookie policies:

  • Stripe Cookie Policy https://stripe.com/privacy
  • Paragon Privacy Policy https://www.useparagon.com/privacy-policy

Local Storage & SessionStorage

SupportMagic uses LocalStorage and SessionStorage as essential components to ensure the proper functioning of our services. These storage mechanisms enable seamless user authentication, chatbot functionality, and integration states, allowing users to interact with our platform without repeated logins or loss of preferences.

‍SessionStorage temporarily stores authentication tokens to maintain active user sessions, ensuring continuous access without requiring re-authentication. This data is automatically cleared when the browser is closed.

‍LocalStorage persists chatbot preferences and integration states across visits for internal users, allowing for a consistent and uninterrupted user experience.

These storage mechanisms do not automatically transmit data to our servers but are necessary for core functionalities such as maintaining login sessions and chatbot configurations. While users can manage or delete this stored data through browser settings, disabling LocalStorage or SessionStorage will result in loss of functionality.

Third Party Website Cookies

When using our website, you may be directed to other websites for such activities as surveys, to make payment, for job applications, and to view content hosted on those sites such as an embedded video or news article. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

9. How To Control and Delete Cookies

9.1 Using Your Browser

Many of the cookies used on our website and through emails can be enabled or disabled through our consent tool or by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.

9.2 Cookies Set in the Past

Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used. However, we will stop using the disabled cookie to collect any further information from your user experience. For our marketing cookie, when a user opts out of tracking, a new cookie is placed to prevent users from being tracked.

10. Subprocessors List

Below is a list of subprocessors that SupportMagic uses to provide services, process data, and enable integrations.

Third-Party Subprocessors

This list will be updated as necessary to reflect any changes in subprocessors.

Subprocessor Purpose Location
Amazon AWS Application Hosting United States
Supabase Authentication & Database Storage United States
OpenAI AI LLM Models United States
Postmark Email Service Provider United States
Stripe Payment Processing United States
Google OAuth User Authentication via Google United States
Paragon Embedded integrations & OAuth for third-party apps United States

11. Updates To This Policy

We may update this Cookie Policy periodically. Any changes will be reflected on this page, with an updated "Effective Date." If significant changes occur, we will notify users through our website or email.

For any questions regarding this policy, please contact privacy@supportmagic.ai.

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